Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Converting leads into paying customers requires a structured, multi-step approach that increases engagement throughout the customer journey. This four-step nurture, retarget, appointments, and ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is ...

Marketing is understandably obsessed with conversion rates: increasing conversions by a few additional percent can make a huge difference to the bottom line. But how can we generate leads from those ...

Hushly releases a comprehensive benchmark report of B2B content engagement and lead conversions, and there are clear traffic sources that stand out and paid channels for B2B marketers to invest ...