Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto. Lego ...

Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...

When the Lego Optimus Prime was announced, everyone was talking. It's a Lego building set which actually transforms, much like the vast majority of Transformers. But when this set releases on June 1, ...

The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what ...

An impressive set for sure, the Lego Icons Optimus Prime is better off as a display piece than a toy as he can be a bit fragile. That being said, he can transform from robot to truck mode with ease, ...