El Pollo Loco has a new logo but is also reaching into the past to bring back a longtime menu favorite — tostadas.The company said the logo change marks "the most significant change in its visual ...
El Pollo Loco unveiled a new logo Monday (March 12), its most significant visual change in 38 years. The 470-plus-unit chicken chain’s fresh imagery focuses on the brand’s defining trait—its chicken.
El Pollo Loco’s crazy chicken is taking a walk a back in time. On Monday, Costa Mesa, Calif.-based El Pollo Loco rolled out a new black, white and red corporate logo inspired by the chicken chain’s ...