Zoho announced this week Zoho Marketing Plus, its solution to unify its marketing products into one platform. Zoho is a company that I follow closely as a leader in business SaaS, offering a suite of ...

AUSTIN, Texas--(BUSINESS WIRE)--Zoho announced today at Zoholics Austin its new marketing platform that executes marketing campaigns across multiple channels while coordinating their orchestration ...

Market research firm MarketsandMarkets expects the worldwide marketing automation software market to grow from $5.2 billion in 2022 to $9.5 billion by 2027, at a compound annual rate of 12.8 percent.

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Technology is available today to assist businesses in every ...

Zoho is delivering on its promise to be a one-stop source for small-business applications with the addition of new cloud services for email and social media marketing. The new application, called Zoho ...

Sixty percent of marketers say "measuring ROI" is one of the biggest challenges they have with social media marketing, according to a Trust Radius survey. The survey also found that tying social ...

Staying in touch with your customers is essential. It is challenging to track when you last contacted existing customers, whether new prospective customers signed up or bought your product, and how ...

Zoho's decision to allocate three times more budget to research and development than marketing represents a strategic departure from industry norms, according to company executives, as the enterprise ...

Research firm Global Industry Analysts (GIA) valued the worldwide marketing automation market at $3.9 billion in 2020 and expects it to reach $6.3 billion by 2026, with a compound annual growth rate ...