Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...
Like many other fields today, marketing is undergoing a transformation. No longer solely relying on display ads and coveted television commercial spots, marketing strategies are trickling into every ...
Promotions can include various techniques for selling products or services. Some promotional techniques, such as in-store displays, are more traditional. However, there are a number of other ...
Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...
SOMERVILLE, Mass.--(BUSINESS WIRE)--Grossman Marketing Group, a 108-year-old, fourth-generation, promotional products and print company, has acquired Logos in Print, a promotional products distributor ...
It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...
Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. It’s the promotional event nobody asked for: You could call it Tariff Deal Days. From auto dealers ...
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