The burger is actually good. The CEO’s video is not.

McDonald’s just rolled out its hulking new "Big Arch" burger -- but don’t look to the Golden Arches' top dog for a glowing review ... 'cause the CEO can barely seal the deal with a bite on camera.

In screenshots posted to social media, the price of the Big Arch Burger may range from $6.89 to $10.19 for the burger, and a combo meal with fries and soda will likely range from $11.09 to $14.29.

The fast-food giant faces questions about value that aren’t easily solved.

McDonald's just rolled out its hulking new "Big Arch" burger -- but don't look to the Golden Arches' top dog for a glowing review ... 'cause the CEO can barely seal the deal with a bite on camera. In ...

McDonald's just dropped the massive Big Arch, while Burger King revamped the classic Whopper. I taste-tested both to see which fast-food burger reigns supreme.

View post: Jell-O Brings Back a Nostalgic Fan Favorite After 25 Years—and Shoppers Are Racing to Buy It The Big Arch burger launches in U.S. nationwide on March 3 for a limited time. Features double ...

McDonald's CEO Chris Kempczinski's video of himself tasting the chain's new Big Arch burger sparked a humorous rivalry on social media, with Burger King, Wendy's and A&W responding with their own ...

"Don't stop with the burgers, make the CEO of Ticketmaster try to buy concert tickets on his own website," one person wrote ...

The executive tentatively took a bite of his company's new "product," and now even McDonald's own social media is relishing the mockery.

Recently, a clip known as “McDonald’s CEO eats burger” racked up 145,000 shares in a day for the wrong reasons.