New AI startup Medialive brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) room ...

The Interactive Advertising Bureau (IAB) released an update to its 2025 media spend outlook today — estimating buyers will spend less on advertising in the U.S. and focus more broadly on near-term ...

PubMatic has launched an upgraded buyer platform powered by generative AI, designed to enhance the media buying process by providing streamlined solutions for audience discovery, campaign activation, ...

Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let’s be blunt: If you’re still executing media buys across a patchwork of disconnected ...