MTV in collaboration with Ogilvy has launched Memory Karaoke – an empowering initiative to help those living with early Alzheimer’s cope with memory loss. Emphasizing how ‘Forgetting Isn’t Funny’, ...

Musician Tarana Marwah describes how her grandfather’s eyes light up when her mother plays his favourite bhajan s. “He was diagnosed with dementia two years ago. But before that, it was his morning ...

It is not often that music is put to use beyond just entertainment and rarely for a purpose beyond audio gratification. Recently, Viacom-owned MTV India joined hands with Ogilvy to launch ‘Memory ...

Music has the power to heal. So, MTV in collaboration with Ogilvy, has launched Memory Karaoke — an empowering initiative to help those living with early Alzheimer's cope with memory loss. Emphasising ...