McDonald's recently fused fast food with technology to turn its Happy Meal boxes into virtual reality headsets in Sweden. The concept is essentially the same as Alphabet 's Google Cardboard -- fold up ...
When you think of corporate brand engagement in VR, Meta is typically the prime suspect. In the past, they’ve brokered exclusive deals with Wendy’s for a Horizon Worlds social experience, and KFC for ...
McDonald’s UK has opened the gates to its food sources, utilising virtual reality and 360 degree video to take viewers through its food production processes. The ‘Follow our Foodsteps’ campaign looks ...