Mitie is the UK’s leading facilities management company, with a £2bn annual turnover and employing 54,000 people. Its ambition was to change market perception of it as a service provider mopping ...

As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently. 2020 saw an acceleration of consumer trends that had ...

Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns. During the past few years, though, several ...

Pundits say that multi-channel marketing requires enterprise-wide solutions. But QWest started with only one channel, telemarketing, when it implemented a new lead management system three years ago.

Last month at Microsoft Advertising Elevate, Microsoft teased a soon-to-be-released hub that would enable advertisers to set up multi-channel campaigns, including the ability to launch and manage paid ...

PRM4U has unveiled an upgraded social media management platform that equips agencies, marketers, and digital teams with ...

Easy-to-use graphical interfaces, software-as-a-service (SaaS) delivery, social CRM, mobile, and a continued focus on inbound marketing and decision offer management dominate the themes in this year's ...

CARY, N.C., April 18, 2017 — “Customer experience” is more than marketing buzz – it is often the differentiator between a good brand and a great one. With SAS Customer Intelligence, marketers use ...

In today’s ever increasing digital world, marketing your restaurant has become far more difficult. Social media and digital marketing has permanently altered how restaurateurs develop and execute a ...