The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Hemal Somaiya ...

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2. The report was based on data from a survey ...

Tomás is the Chief Marketing Officer of Emarsys, a leading global provider of cloud marketing software for B2C companies. Tomas works to solve the global customer engagement puzzle for today’s leading ...

Multi-channel marketing automation is rapidly becoming a cornerstone for businesses seeking to optimize their marketing efforts across various platforms. By leveraging technology to coordinate and ...

According to InfoTrends, marketers’ top two goals when it comes to their marketing communications are customer experience and customer loyalty (43% and 35% of marketers citing these as top marketing ...

The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital ...

Opinions expressed by Entrepreneur contributors are their own. The stats are staggering: Nine out of 10 startups fail. But you already knew that. The why, on the other hand, is a lesser-known fact: ...

As AI transforms how consumers browse, compare, and buy, marketing leaders are rapidly updating their engagement playbooks to meet shifting customer behaviors -- especially during high-stakes moments ...

Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating ...

In an age when consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially ...

Marketing is always changing, and it’s hard to keep up with trends that come and go. Amazon understands this pretty well. But the ecommerce giant’s phenomenal growth means new challenges for sellers ...