Those were only a handful of phrases I heard from my Syracuse sport management students the night of Feb. 27 while meeting at the school’s Bird Library to watch the Knicks-Celtics game via Xtadium’s ...

CHICAGO (Reuters) - The National Basketball Association is teaming up with Turner Sports and a digital hardware and software provider to broadcast a night of events associated with the U.S. sports ...

CHICAGO (Reuters) - The National Basketball Association is teaming up with Turner Sports and a digital hardware and software provider to broadcast the U.S. sports league's all-star game in 3D in ...

The NBA's 3D tabletop mode for Apple Vision Pro is an early glimpse at how mixed reality could reshape sports, concerts, museums, and education. The update brings a 3D, diorama-style court to the NBA ...

Can’t find tickets to the big game? This weekend, when the NBA’s best strut their stuff at the All-Star game in Las Vegas, the league will unveil what it hopes will become the next-best thing: a live, ...

With its All-Star Game taking place in the San Francisco Bay Area for the first time in 25 years, the NBA was keen to show ...

Owners of the Apple Vision Pro may get a lot more basketball content to watch using the headset, with the NBA Slam Dunk Contest offering a close look at a camera used to capture the immersive video.

With the 2022 NBA Playoffs now underway, Google and NBA have announced the Pixel Arena, an immersive virtual space based on live in-game action. Available inside the NBA mobile app, users will be able ...