This deep dive into New Zealand’s brown tourist signs began as most investigations do, with a question. “I wonder who decides what tourist attractions get those brown signs,” my sister said ...

From glamping to bungee jumping, the country’s high-adrenaline attractions are increasingly open to all ...

For years, Whakaari was a major tourist attraction in New Zealand's North Island ... tours of Whakaari Island and many other nearby attractions (including Mount Tarawera, Ruapehu, and the ...

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This deep dive into New Zealand’s brown tourist signs began as most investigations do, with a question. “I wonder who decides what tourist attractions get those brown signs,” my sister said ...

Mount Taranaki — now known as Taranaki Maunga, its Māori name — is the latest natural feature to be granted personhood in New Zealand.

The government said this is to help economic growth and “ensure visitors contribute to public services and high-quality experiences while visiting New Zealand". But Tourism Industry Aotearoa ...

Economic Growth Minister Nicola Willis said the change would help unlock New Zealand’s potential, with tourism the country’s second-largest export generating nearly $11 billion and creating 200,000 ...