Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories. Many brands use a technique called ...

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

From movie reboots to retro snack revivals, we explore the billion-dollar business of nostalgia marketing and how companies are using your memories to drive sales.

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

In today's ever-changing digital landscape, brands always need new and innovative ways to engage with consumers. There's a downside to focusing solely on modern trends and edgy tactics; though, while ...

An evocative ad campaign for Keds sneakers in the 1990s had women reminiscing. "What size Keds were you wearing," prompted the ads, "when they stopped delivering milk? When your mother was the ...

Things that bring back warm and fuzzy memories of times past are something that everyone has. Nostalgia, a term with Greek origins meaning a longing for one's childhood home, describes that comforting ...

You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Nostalgia marketing taps into ...

One of the first posts I saw go viral on Bluesky in the new year was this one, above, about nostalgia, started by Erin McKean. Some of the old-time sensory experiences the 1.2K respondents mentioned ...