Yesterday, BlueKai announced that it had purchased TrackSimple, “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies. “a Seattle-based ...
ORLANDO, Fla.--(BUSINESS WIRE)--Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, today announced the acquisition of Elevate the Outcome, a ...
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Gray Media Buying Block Stations For $80M
The transaction includes WDRB and WBKI, the Fox and CW affiliates in Louisville, Ky. (DMA 49), where Gray owns and operates NBC affiliate WAVE. The transaction also includes NBC affiliate WAND ...
Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke the ...
Nexstar Media Group is buying rival Tegna for $6.2 billion in cash, creating a local TV broadcasting giant as the industry bets on regulatory changes to unleash consolidation. The acquisition prices ...
Take note, you companies that sell professional business-to-business services: Your buyers are online. Are you there, too, with a distinctive Web presence? "A distinctive Web site grabs you when you ...
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