A new year is a perfect time to break bad habits with your PPC account. Sure, there are plenty of shortcuts that can make things easier. Ultimately, though, we want to have a healthy PPC account: ...

How can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success. We’ve all been there – you’re looking to book a hotel ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

PPC, Pay-Per-Click, is a form of advertising that is well known to internet marketers and online business owners. However, there are just as many professionals who do not fully understand PPC and how ...

The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? There are numerous factors to take into account including level of ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Google Adwords has been around for about 14 years and in those 14 years, Google has dominated PPC advertising. In 2013, Adwords surpassed 50 billion in advertising revenue. Facebook has had some ...

One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the appropriate PPC advertising budget depends ...