Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, ...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Machine learning is often hailed as the universal solution for marketing challenges for SaaS ...

Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a ...

Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

Pay Per Click Job Advertising - Low Cost Highly Targeted Candidate Attraction... Searching the internet to look for a job is part & parcel of modern day life. The term ìjobsî was the 10th most popular ...