Have you ever found yourself in one of the following situations? These issues may not all have the same solution, but I’d argue that a top-tier tracker that helps you stay organized and makes it ...

From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

Managing your AdWords campaigns can be a daunting task, and many nonprofits just don't have the resources to outsource the day-to-day campaign management. Totally lost? Here are some tips to help make ...

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search ...

PPC, Pay-Per-Click, is a form of advertising that is well known to internet marketers and online business owners. However, there are just as many professionals who do not fully understand PPC and how ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Machine learning is often hailed as the universal solution for marketing challenges for SaaS ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it.

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

Co-Founder & CEO at HawkSEM, helping brands "crush it" through ROI-focused, results-driven digital marketing programs for over 12 years. A new year means a fresh start, a clean slate and new goals to ...