There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the mix, and things get complicated fast. If you’re ...

With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game ...

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut ...

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started ...

SAN FRANCISCO, Oct. 25, 2024 (GLOBE NEWSWIRE) -- Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance marketing agency based in ...

Don’t get us wrong, you can chug as many iced coffees and hustle all you want, but even the top marketing teams can’t pull everything off! It is understood by fast-growing companies. This is the ...

PRINCETON, NJ – Search marketing company NetElixir has launched LXRGuide: Agency, a paid search recommendation engine powered by machine learning algorithms, which enables search marketers to optimize ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...