Today’s topic is going to be a bit technical. Although it centres on three common grammatical elements, it involves some technicalities, the type we usually want to as much as possible play down in ...

What is a palindrome, anyway? The word “palindrome” might look a little intimidating, but all it means is a word, verse, sentence, or number that’s the same forward and backward––and trust us, after ...

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This month, we’re going to explore the subtle differences between broad and phrase match negative. A really good question came through for Ask The PPC and while we’ve covered negative match types ...

Are you feeling perplexed by your teenager's use of the phrase "six seven?" Here's what it means and where it originated from ...