Millions of dollars at stake. Competing demands from teams. Long hours spent in brainstorm meetings. At enterprise organizations, marketing planning is a complex exercise that can quickly go sideways ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

Running a cause-related marketing campaign can enhance a brand’s image by aligning it with meaningful social or environmental causes that resonate with its target consumers. Campaigns that show a ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

Too many businesses treat marketing like a game of darts played in the dark, writes Lucy Lomas of Luma Marketing. Sometimes you hit the board. Occasionally, you even hit the bullseye. But most of the ...

Adobe Workfront Planning is now generally available, delivering a comprehensive view of all marketing activities in an organization, and enabling teams to be more strategic in planning and execution A ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

The best laid plans of mice and marketers often go astray. Dates change, costs go up, budgets go down and marketing plans continually alter. Meanwhile, everyone involved has to be kept up to speed. A ...

Carey Bringle, owner of Peg Leg Porker Restaurant, Bringle’s Smoking Oasis, Pig Star and Peg Leg Porker Bourbon & Lifestyle Brand. Restaurants can face mixed customer turnout during the big ...