As AI accelerates marketing change, content teams need agility. Learn how people, process, and platform form the foundation ...

This martech report will discuss what should be part of an ideal martech strategy and deliver guidance on the organisation and process of effective strategic management. While this report will reveal ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Marketing Plan Builder extends Planful for Marketing to bring guidance, standardization, and ease of execution to the process of marketing planning SAN FRANCISCO, June 6, 2023 /PRNewswire/ -- Planful ...