In the world of speed in digital marketing, every business operates to find practical means of influencing growth and expanding their online market share. One such strategy is Pay-Per-Click (PPC) ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Whether you’re new to Google AdWords PPC account management or have been working with AdWords for years, you may not be a certified Google AdWords Professional. It’s not required to manage AdWords ...

A new year is a perfect time to break bad habits with your PPC account. Sure, there are plenty of shortcuts that can make things easier. Ultimately, though, we want to have a healthy PPC account: ...

Note: We now have an updated version of this article published in 2017: Do you need a PPC management expert? In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Canoga Wealth Management, LLC announced that John Raudat, founder and managing director of the Wealth Management office in Chester, is recipient of this specialized designation, Professional Plan ...

Amazon PPC Management, the UK-based agency known for delivering performance-driven advertising on Amazon since 2021, is rebranding to Sellers Side, signaling a bold new chapter for the company. More ...