National Matcha Day brings deals and new drinks from brands like Dunkin' and Milk Bar as matcha demand grows in the U.S.

Driven by inbound tourism, a weaker yen, and a worldwide wellness trend, matcha has seen remarkable growth overseas. On SUPER DELIVERY, orders for Japanese tea utensils have surged 2.2 times ...

Jade Leaf Matcha, the #1 matcha brand in the U.S., is partnering with Milk Bar to celebrate the 5th annual National Matcha Day on May 2 — a holiday founded by Jade Leaf to bring greater awareness to ...

Marisa Poster explains how anxiety, operational grit and a changing caffeine culture helped turn matcha into big business.

As the consumption and production of matcha has grown globally, there is a matcha shortage within Japan. Soon the consumption ...

And whether I’ve fully given into the trendiness of matcha or it’s simply impossible to escape thanks to viral recipes and ...