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Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...
Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...
Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...
In today's dynamic digital landscape, agility and precision are paramount for marketers aiming to cut through the noise and connect with their audience. With that in mind, my team and I, drawing ...