(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL).

Through its partnership with Google, Roblox will integrate Rewarded Video into Google Ad Manager, making it easier for brands and agencies to buy ads and reach Roblox’s large Gen Z audience.

EDT Roblox (RBLX) up 7% in pre-market at $62.30 after announcing Google partnershipDon't Miss Our End of Quarter Offers: Discover the ...

April 1 (Reuters) - Roblox (RBLX.N), opens new tab on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O), opens new tab to ...