Roald Dahl’s BFG is back to save the day in Sainsbury’s whizzpopping new Christmas advert. The Big Friendly Giant is out delivering dreams when supermarket worker Annie’s delivery van is raided. And ...

The new Christmas ad features real-life Sainsbury’s colleague Sophie embarking on a journey with Roald Dahl’s BFG and showcasing the flavours of the supermarket’s festive Taste the Difference range.

The BFG is now more integrated in human society/Sainsbury’s supply chain, happily delivering dreams athrough windows alongside a Sainsbury’s van bringing Christmas lunch supplies straight to the front ...

Sainsbury’s has released its Christmas 2025 advert, which features an iconic children’s character. The retailer has reunited its customers with Roald Dahl’s BFG, who previously featured in the 2024 ...

Sainsbury’s is bringing back Roald Dahl’s BFG for its 2025 festive advert launching today (2 November). Following on from the partnership last year, the latest instalment sees the BFG character team ...

This is the first look at Sainsbury’s 2024 Christmas advert. Inspired by Roald Dahl’s timeless story, the new Christmas advert features the beloved BFG alongside Sainsbury’s colleagues as they take ...

Halloween is over, Bonfire Night is in the rear view mirror, and Mariah Carey is nearly done defrosting. That can only mean one thing. Christmas is nearly upon us. As such, shopkeepers are already ...

If it ain’t broke, don’t fix it it is a thrifty motto to have. After the tear-jerking success of getting Roald Dahl’s Big Friendly Giant involved last year, Sainsbury’s has returned to its 2024 format ...