Today effective marketing is vital for driving business growth. However, many companies struggle with inefficient campaigns, often leading to frustration among customers who receive irrelevant ...

Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last year, the company announced Wednesday at AdExchanger’s ...

Salesforce Inc. said today it’s stepping up its generative artificial intelligence push with the launch of two new applications, Marketing GPT and Commerce GPT. The former is aimed at helping ...

This integration addresses common pain points for Salesforce Account Engagement users by automating the syncing of webinar data—from contact information to UTM tracking—greatly reducing the time and ...