Seiko has once again challenged the status quo in affordable horology with the release of the striking new 5 Sports GMT ‘Pepsi’, a vibrant option with bold aesthetics and elevated sophistication.

Watch heads may know Rolex’s famed dual-time zone watch with blue-and-red bezel insert as a GMT-Master, but everyone else knows it as by its nickname, the Rolex “Pepsi.” It’s not hard to figure out ...

The Datejust is the best-selling, the Submariner the most iconic and the Daytona the most hyped. But if you were to poll a group of watch enthusiasts and ask them to name their favorite Rolex watch, I ...

Pepsi and Seiko have collaborated on two limited-edition watches The two models are inspired by the brand’s ’90s and modern logos Both watches are highly limited, with just 7,000 units of each ...