The ’90s revival lives on. Pamela Anderson — the era’s renowned star — has teamed with Smashbox in a campaign celebrating its Original Photo Finish Primer. Fittingly titled “Isn’t It Iconic,” it’s ...

National Lipstick Day is officially one day away (July 29th) and Smashbox Cosmetics just announced the release of an addition to their “Be Legendary” Lipstick line. There are many elements that make ...

This company is known for their incredible primers, and now they're adding one more to the family. Surprising their fans for the new year, Smashbox Cosmetics launched their Radiance Primer Cream. It's ...

Add Yahoo as a preferred source to see more of our stories on Google. Smashbox Cosmetics continues to engage the Latinx community in Los Angeles and beyond. The Culver City, Calif.-based beauty brand ...

In this digital era, looking camera ready at all times has become almost a necessity. So, the timing seems right for a beauty concept store and photo studio that caters to the Instagram crowd and the ...

While makeup tools aren’t necessarily the most exciting part of a beauty collection, they certainly are key. The types of applicators you’re using will effect how products lay on the skin, so you’ve ...

Leveraging a first-of-its-kind AI eye-shape detection and product recommendation solution, the YouCam Makeup App delivers a seamless user experience as the Smashbox Eye Genie will automatically detect ...

Smashbox Cosmetics is giving its Pride events a digital spin. The brand, which had to shutter in-person events due to the coronavirus pandemic, has brought its Pride festivities to Instagram. Most ...

In a move to attract new and younger customers, cosmetics behemoth Estee Lauder Cos. said Monday that it had agreed to acquire Los Angeles makeup brand Smashbox Beauty Cosmetics Inc. Analysts said ...