In addition to describing biological interactions, evolutionary theory has also become a valuable tool to make sense of the dynamics of social norms. Social norms determine which behaviors should be ...

Researchers from the RIKEN Center for Computational Science (Japan) and the Max Planck Institute for Evolutionary Biology (Germany) have published new findings on how social norms evolve over time.

An interdisciplinary team of researchers reports on how social norms -- 'patterns of behaviors or values that depend on expectations about what others do and/or think should be done' -- can be ...

Sometimes we can end up reinforcing a norm in the course of trying to condemn it. Think about the #MeToo / #TimesUp movements, which aim to expose and put an end to sexual harassment and sexual ...

“Social proof is one of the most powerful behavioral motivators in the land. Social scientists have found hundreds of ways to nudge positive behavior change by reframing messages from 'you should' to ...