Dallas-based Southwest Airlines is on target to reach its financial goals after it reported higher-than-expected revenues from checked bags.

Southwest Airlines Implements Major Change to Signature Offering originally appeared on Parade. It’s the end of an era at Southwest Airlines.

Starting July 24, 2025, Chase and Southwest Airlines are rolling out a series of significant changes to the Southwest Rapid Rewards® credit cards—part of a broader effort to align the credit card experience with Southwest’s evolving customer journey.

Earlier this year, Southwest Airlines announced several major policy changes in an attempt to boost the airline's slumping profits. This was highlighted by the decision to begin charging for checked bags,

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Dallas-based Southwest Airlines’ fare strategy overhaul ran into trouble when the carrier launched its new “basic” economy tickets in May, forcing changes.

Southwest Airlines has made a lot of unpopular changes over the past several months, ending its longstanding "bags fly free" policy, moving away from its longstanding open seating plan, and apparently considering significant changes for its Rapid Rewards members.