Try this quick experiment. Do a Google search for ‘Steve Jobs presentation slides.’ Hit images. You’ll find hundreds of photos from Jobs’ now-famous keynotes. Look closely at the slides and you’ll ...

Steve Jobs uses descriptive, emotive language that appeals to your right brain. Some critics say it borders on hyperbole, but better to use emotion to convey excitement than stale, jargon-laden ...

Create Twitter-friendly headlines. Apple makes it simple for the media to talk about their products—the company writes the headlines for them. Now, reporters will tell you that they like to come up ...