When you ask a VC what they look for in investments, you’re likely to get a response that involves going after a large “TAM,” or “total addressable market.” TAM is defined as “the existing revenue ...

The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors to ...

A few months ago, I came across a Tweet that clearly enunciated something that had rankled me for a long time as an early-stage investor: TAM presumes zero future creativity. I believe firmly that, ...

Founder and Partner at lool ventures, Israel's seed fund. We take pride in identifying Israel’s best founders early and ahead of the curve. It’s a tale as old as the first cap table. A startup founder ...

Autumn on planet Earth didn’t start until the equinox a few weeks ago, but the axis shifted months ago in Startupworld, where VC winter has desperate founders smashing up the furniture for firewood.