There’s a business school case study to be written about how Nissan squandered its first-mover advantage with the original Leaf. Left on the market far too long before being replaced with basically ...
At the heart of today’s car industry, there is a contradiction. Ordinary car shoppers, our readers, and even friends of mine tell me they want cheaper cars. But send them into a showroom, and they’ll ...
Tesla gets most of the credit, but the Nissan Leaf went on sale before the Model S—in December 2010, as a 2011 model—and at a price more people could afford. It's one of the unsung heroes of the ...
There's a whole world under the surface and only Ron has any idea about it. And sometimes the two worlds collide, and sometimes they don't. Ron holds them at arm's length from each other. Watch every ...
In a world of bloated, expensive, angry EVs, the charming and affordable Leaf stands out. At the heart of today’s car industry, there is a contradiction. Ordinary car shoppers, our readers, and even ...