In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Dedicated October 25, 2006, at Procter & Gamble headquarters in Cincinnati, Ohio. The description of synthetic detergents as the first big change in soap making in two millennia was hardly an ...

Lori Sgaraglio does a lot of laundry. She loves Liquid Tide but says prices for the top-rated detergent are insane. A three-quarter gallon jug can cost between $12 - $17 in most stores. So Sgaraglio ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. You could call them “dirty” thieves. They ...

DALLAS -- The maker of Tide Pods will create a new double-latch lid to deter children from accessing and eating the brightly colored detergent packets, a company spokesman said Friday. Procter & ...

FRESNO, Calif. -- The deal is hard to beat. Smart & Final's five-gallon bucket of Tide laundry detergent sells for $24. Walmart's biggest box is about one-third the size for $13, so the bucket is ...

It feels like a decade ago that some youthful idiot tried to smoke a Tide Pod. In fact, it was only this past January, and we were finally getting past all the Baby Boomer jokes about ...

Tide has been on store shelves for 60 years, and is one of the most popular laundry detergents on the market. Now people are out to steal it. The orange bottle is becoming liquid gold to criminals.

Tide, the first heavy-duty synthetic detergent, was not just a new product, but a new kind of product. It was based on synthetic compounds rather than natural products. Although initially targeted for ...