ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was ...

Online marketing company ValueClick has acquired mobile ad network Greystripe for $75 million, according to TechCrunch. The deal continues a merger spree among the mobile ad networks, as noted in ...

Mobile ad specialist HeyZap has unveiled a new tool that will allow developers to directly compare multiple ad networks, automatically switching between them to maximise revenue. As billed, HeyZap ...

The U.S. mobile ad market grew 88% last year to $4.5 billion, driven by publishers ramping up business on the mobile side including Facebook, Twitter and Pandora. At the same time, mobile’s share of ...

Continuing the red hot focus on mobile ad networks, US company InMobi has announced it's secured $8 million in its second funding round from existing investors Kleiner Perkins Caufield & Byers and ...

Mobile ad network Greystripe is partnering with Time Inc. unit Media Networks Inc. to expand its local advertising business. Under the deal, MNI's sales force will offer Greystripe's mobile Web and in ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad network” is a major slur for ad tech companies. It implies arbitrage and ...