After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

If there was ever a year we all could use a healing dose of childhood nostalgia, that year is now. One of my fondest memories of joy and comfort? Eating my favorite cereal in front of the TV while ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

Sometimes, it's nice to eat healthy. Other times, you just want artificial flavoring in your cereal. General Mills gets that now. A year and a half after the company removed artificial colors and ...

General Mills has officially announced its collaboration with TXT! Last week, some fans in the United States began spotting cereal boxes emblazoned with photos of the TXT members in local stores.

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...