Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Google spent time with retailers and brands on Wednesday, explaining the best ways to reach consumers during the upcoming holiday season as impulse buys fall and budgets tighten. These days, consumers ...

Consumers don’t mind when companies use misspelled words—think Lyft for “lift” or Froot Loops for “fruit loops”—as their brand names, as long as the alterations aren’t too extreme and the misspelling ...

"We're really seeking to establish what message a consumer takes away from a particular advertisement," said Brian Sowers, principal at Applied Marketing Science. Companies marketing a product or ...

A decade after Samsung’s Family Hub Refrigerator symbolized the smart home revolution, “smartness” alone no longer sells.