Uber Eats is refining the collection of virtual restaurants offered on its platform to improve quality and variety. The delivery aggregator rolled out an initiative called the Certified Virtual ...

Uber Eats has cut 8,000 virtual brands from its app. Some were offering duplicate menus from restaurants at the same address. The crackdown comes a year after DoorDash began investigating ...

Setting up a virtual restaurant just got a bit easier. Virtual Restaurant Consulting, a Los Angeles-based consultancy in the cloud restaurant space, announced it would be offering a license for Two ...

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

The shift to off-premises has fueled rapid growth of virtual restaurant brands under a growing number of models. The attraction of offering menus for delivery only is clear: There’s a low cost of ...

In August 2019, the New York Times published a story called, “The Rise of the Virtual Restaurant.” The implication—food delivery apps had reshaped the way guests saw food and restaurants. Were dining ...

Virtual restaurants came screaming onto delivery apps in 2020 as every restaurant from the corner store with a fryer to Chuck E. Cheese tried to get in front of the delivery-by-decree diner. And even ...

The explosion of virtual restaurant operations brings up a key question: What is peak virtual restaurant? According to panelists discussing the topic during Restaurant Finance Week, we aren't even ...

MrBeast Burger, which features all-American food, is a virtual restaurant with a menu that operates out of an established restaurant in the area. One of MrBeast Burger's ghost kitchens is the Tekila ...