I recently reported that The CMO Survey found companies expect to increase the marketing analytics portion of their marketing budgets by 60% from 5.7% to 9.1% in the next three years. This is a ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing analytics are responsible for influencing just over half (53% ...

Clutch and R2integrated surveyed 500 marketers from companies with at least 500 employees on marketing technology adoption and found that the most-used martech is web and marketing analytics tools, ...

For a long time, law firms considered public relations and marketing for law firms — if at all — to bring only "soft benefits" to business development. Consultants would talk about "word-of-mouth," ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Data Scientist may be “The Sexiest Job of the 21 st Century” as Tom Davenport and D.J. Patil claimed in their Harvard Business Review article. Nevertheless, the marketing and Big Data pros who labor ...

In the first half of 2023, hospital and health system marketing leaders encountered an “explosion of interest” in artificial intelligence while figuring out how to deploy analytics with a focus on ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

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