Marketing Secrets Behind ‘Wicked,’ ‘Interview with the Vampire’ Revealed in Exec Roundtable | Video

Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power ...
PRWeek

What was 2025’s most rage-baiting marketing campaign?

What was 2025’s most rage-baiting marketing campaign? Take PRWeek’s poll on LinkedIn. Allison is the government agency’s ...
Campaign Live

In-depth: How companies are talking about AI and marketing on earnings calls

From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production ...

The Future Of Marketing Is Operations: Why It’s Time To Start Over

If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

20 Movie Marketing Campaigns That Flopped Or Went Haywire

The success of a movie hinges on several factors: the size of its budget, name recognition of its stars, capitulation to foreign powers, etc. But the marketing campaign cannot be overlooked. A great m ...

Silverback Digital Marketing Announces Updated Online Advertising Framework Focused on More Reliable Measurement and Structured Campaign Planning

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...
Campaign Middle East on MSN

Marketing Game Changers Awards Winner 2025: Charlotte Eland

Charlotte Eland has been named as one of the winners of Campaign Middle East’s Marketing Game Changers Awards for 2025.
theshelbyreport

Village Farms Greenhouse Grown Supports Publix Produce For Kids Campaign

The Healthy Family Project Fall Publix Produce for Kids cause marketing campaign wrapped Nov. 5, providing 875,000 meals to ...