Why Glad Turned to Oscar the Grouch to Revive It’s “Don’t Get Mad. Get Glad” Ad Campaign (Exclusive)

The 'Sesame Street' muppet stars in the new campaign, which brings back the tagline that was ubiquitous through the 80s, 90s ...

ICE’s Multi-Million Dollar Campaign Spoofed and Challenged by New Ads

While one ad is a spoof on the U.S. Immigration and Customs Enforcement (ICE) recruitment efforts with millions of dollars ...

Marketing Secrets Behind ‘Wicked,’ ‘Interview with the Vampire’ Revealed in Exec Roundtable | Video

Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power ...

Silverback Digital Marketing Announces Updated Online Advertising Framework Focused on More Reliable Measurement and Structured Campaign Planning

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

American Eagle boosts forecast after strong lift from Sydney Sweeney ad campaign

American Eagle stock has soared after the viral Sydney Sweeney campaign drove record Thanksgiving traffic and boosted holiday sales forecast significantly.
PRWeek

What was 2025’s most rage-baiting marketing campaign?

What was 2025’s most rage-baiting marketing campaign? Take PRWeek’s poll on LinkedIn. Allison is the government agency’s ...

American Eagle Shares Jump as Celebrity Campaigns to Bolster Holiday Demand

Dec 3 (Reuters) - American Eagle Outfitters' shares surged nearly 12% before the bell on Wednesday after the retailer lifted ...