Love following musicians on YouTube? The video platform is now working to simplify music subscriptions through an updated version of Official Artist Channels ...

Since YouTube's unrolling of its Official Artist Channel, how artists distribute and listeners consumer their music has shifted, and with their content now largely consolidated, artists now have a ...

For a long time official artist channels were found only on label-owned Vevo, but all that is about to change, much to the delight of Google-owned YouTube, which will ...

K-pop girl group BLACKPINK has hit 100 million subscribers on YouTube, making it the first official artist channel to hit the ...

YouTube provided some more stats on the group’s success, noting that they have generated 3.3bn views on the platform in the last year.

Music is hugely popular on YouTube, and artists with Vevo-branded channels are among the most-followed channels on the platform. Now, YouTube is about to consolidate the millions of subscribers to ...