Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with controversy. And the plan worked: Nike had expected to sell 100,000 pairs of the Air Jordan 1 in its first year—but instead "sold 1.5 million pairs in the first six weeks alone," say Jordan reps.

These stylish Brave New World Jordan sneakers take there cues from Captain America's iconic Vibranium shield. Read More Brave New World Air Jordan 7 & 11 Sneakers Are the Ultimate MCU Flex Written by Caryn Ganess for 23jumpmanstreet.

This "Seafoam" Air Jordan 4 is expected to be another highly anticipated women's exclusive colourway from the Jordan Brand. Read More Air Jordan 4 WMNS “Seafoam” Is Perfect for Any Rotation Written by Caryn Ganess for 23jumpmanstreet.

Jordan Brand has multiple new and retro releases planned for 2025. The upcoming Air Jordan 3 GS “Vivid Purple” sneaker is a kids-exclusive pair that adds a new look to the classic Air Jordan 3 design. It reportedly comes with relatively bold color contrasts with new materials.

It's been nine years since the shoe Michael Jordan wore for his legendary Game 5 performance in the 1997 Finals last released.

Jordan Brand is getting ready to release this stylish Air Jordan 4 "Seafoam" colourway just for the ladies. The Air Jordan 4 WMNS ‘Seafoam’ Brings Clean, Fresh Vibes to the Sneaker Game Written by Car