Shaun White, Snow League

Shaun White kicks off new league with visions of snowboarding riches on the halfpipe
Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe skiing at its next event, in China in December, and if White can close a deal to bring Olympic champion Eileen Gu onto that circuit, he'll have arguably the biggest star in action sports.
Shaun White’s Snow League aims to build big business out of big air
At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.
How To Watch Shaun White's Snow League Live
The Snow League, Shaun White’s new professional halfpipe league, debuts Friday, March 7, 2025 at Buttermilk in Aspen. The league features a $1.6 million prize pool. Each event will give $370,000 to the winners,
With Snow League, Shaun White Creates The Contest He Always Wished For
The first event of Shaun White's new Snow League is in the books. His bold vision includes an innovative format and the largest prize purse in skiing and snowboarding.
How to watch Shaun White's Snow League half-pipe competition
Olympic snowboarder Shaun White's brand-new halfpipe league debuts this week, here's how to watch the first competition live from Aspen, CO.
Shaun White's Snow League Lines Up Hublot, Tiffany, Other Brands
Snowboarders and freeskiers might be associated with relaxed style, but The Snow League has lined up some top-shelf brand name support. The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White.
Shaun White's 'Snow League' Wraps Up With Two Japanese Champions
Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen. While the competition is still new, it drew in quite a bit of attention from athletes and the general population.
Shaun White was a record-breaking snowboarder. Now, he’s started a new competition to unify a ‘disjointed’ sport
Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...
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Shaun White kicks off new league with visions of snowboarding riches on halfpipe
Shaun White's next trick might carry more ... As with every risk he's taken on the halfpipe, White knows there's no going in halfway when making a move that feels like all-or-nothing.