With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, ...

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ...

Earlier this week, Trump invited TikTok’s chief executive Shou Zi Chew to sit in a position of honor during Monday’s ...

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.

Articles written by Luz Corona ...

Days after departing from Omnicom Health Group (OHG), Matt McNally has returned to Publicis Groupe to serve as global CEO of ...

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, ...

As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ ...

Entertainment publicists and PR practitioners on what qualifies as astroturfing and navigating libel and defamation for ...

The tech giant’s move to abandon fact-checking on its platforms could significantly affect brand trust and consumer ...

The petition reads: "WPP, the world-renowned advertising company, has recently implemented a policy of making employees ...

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