These five social media shifts aren't aspirational or what might happen. Rather, they’re what's working for brands who've paid attention.

In a market where every dollar counts and tight reporting is expected; the lack of clarity has been both a performance and ...

After years of feeds dominated by optimisation, polish and performance, there’s something refreshing about content that feels low-pressure ...

Formerly, reputation crises were carefully managed through press releases and official spokespeople. Now they unfold at lightning speed across algorithms, comment sections and emergency podcast ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

For brands, authenticity means communicating a human touch by sharing real stories and engaging in meaningful conversations. This is particularly relevant for marketing toward Gen Z, who are tired of ...

Apple rarely misses the mark in marketing. Their worldwide creative team has produced some of the world’s most iconic advertisements over the years. Its 1984 Super Bowl Ad was hailed the ‘greatest ad ...

Far from being a dying medium, television is one of the key mediums where brands can capture the attention of an engaged audience. Rawkus Content CEO Rick Spence discusses the potential of long-form, ...