By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly ...

By Patrick Whitnall  Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ...

Marketing has always been a fast industry. But speed isn’t a strategy, and burnout should never be a badge of honour.

The process of using multiple search inputs (text, voice, video, photo) is called multimodal search, and it’s one of the most natural ways we query and look for information.

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

As marketers compete for attention, they present polished products to consumers that blend together in a sea of total perfection. Craig Matthews, chief merchandise officer at Office Brands, thinks ...

Coca-Cola’s latest European campaign attempts to leverage an effect known as synesthesia, eliciting the memory of sounds out of pictures. The new campaign is being distributed across print and OOH in ...

Inclusive Digital Design (IDD) is the practice of creating digital products, services and experiences that are accessible and usable by as many people as possible, regardless of their age, abilities ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

In order to tap into the Gen Z demographic, brands need to demonstrate values and purpose while still being consistent and personalised, writes Jordan Sim. Born between 1997 and the early 2010s, Gen Z ...

What is generative AI, and how does it work? I sat down with Salesforce EVP and general manager for CRM Bill Patterson to talk about how generative AI is going to reshape our customer service. But, to ...