Closing in on its 90th year, the Florida Strawberry Festival still has no booze, no tobacco, no nonsense and everything strawberry in the small town of Plant City in northeast Hillsborough County. Started in 1930, it retains its Southern charm to keep its crown as the most-attended fair in the state.

The 90th Florida Strawberry Festival kicked off on Thursday in Plant City and continues through March 9 with games, rides, livestock shows, crafts and strawberry-flavored food.

PLANT CITY, Fla. — The sweet scent of success is wafting through Plant City. The Florida Strawberry Festival is on track for another record-breaking year, where thrills and berries combine for a delicious treat. Midway crowds and berry-stained smiles, a homegrown tradition keeps getting sweeter.

The 90th annual Florida Strawberry Festival kicks off on Thursday and goes until March 9. The theme for 2025 is ‘The Stage is Set’, and performances by some of the most iconic artists are sure to set the stage for one of Florida's most renowned events.

Get ready to celebrate all things strawberry with new entertainment and treats at the festival from Feb. 27 to March 9.

PLANT CITY, Fla. — The 90th annual Florida Strawberry Festival will make its return to Plant City on Thursday. Guests can celebrate the history of the Florida strawberry while enjoying plenty of entertainment, rides, agriculture, fine arts and food — including the St. Clement “Make Your Own” Shortcake Booth.

Becoming an Orlando Weekly Supporter for as little as $5 a month allows us to continue offering readers access to our coverage of local news, food, nightlife, events, and culture with no paywalls.